Email Marketing Savings Calculator
Self-Hosted vs SaaS Email Marketing
How Much Do You Save?
Enter your current or expected monthly SaaS email marketing spend and see exactly how quickly the WhautoMail Business Edition pays for itself — and how much you pocket every year after.
US$
What you currently pay (or would pay) per month for a cloud email
marketing platform. e.g. $1 Starter, $29 Professional.
years
Typical SaaS contracts run 1–3 years. Try 5 or 10 to see long-term
savings.
US$
Annual license, billed yearly. Default: US$129 (current limited-time
price).
US$
What you pay each following year. Same US$129 by default - adjust it if
you locked in a different rate.
× 1k
Emails above your SaaS plan's included limit. Self-hosted sends via your own SMTP — WhautoMail charges nothing extra.
Over 3 years, you save
$0
compared to paying a monthly SaaS subscription
Break-even in -
The self-hosted cost is the Business Edition annual license, billed once per year and renewing
automatically until you cancel. Every year includes all software updates and email support. With
self-hosting you send via your own SMTP provider (AWS SES, Mailgun, etc.) — WhautoMail charges no
per-email fees. The $1/1,000 additional emails add-on only applies to the SaaS cloud plans.
Year-by-Year Cost Comparison
| Period | SaaS (Cloud) | Self-Hosted (Business License) | You Save |
|---|
Cumulative Cost Over Time
SaaS (monthly subscription)
Self-Hosted (Business License)
What You Get: Self-Hosted vs Cloud SaaS Email Marketing
| Feature / Aspect | WhautoMail Business Edition | WhautoMail Cloud SaaS |
|---|---|---|
| Pricing model | Flat US$129/year — unlimited contacts & emails | US$1–$29+/month, scaling with your list |
| Additional emails | ✔ Free — send via your own SMTP, no platform fee | ⚠ $1 / 1,000 emails above plan limit |
| Data ownership & privacy | ✔ Your server, your data | ✘ Vendor's servers |
| Contacts limit | ✔ Unlimited | ⚠ Up to 5k (Starter) / Unlimited (Pro) |
| Included emails / month | ✔ Unlimited (you pay SMTP directly) | ⚠ 5k (Starter) / 20k (Professional) |
| All features included | ✔ No feature gating | ⚠ Advanced features require Professional plan |
| WhautoMail branding removed | ✔ Fully unbranded | ⚠ Professional plan only |
| SMTP provider | ✔ Connect your own (AWS SES, Mailgun, etc.) | ✔ Connect your own SMTP provider |
| Advanced segmentation & automation | ✔ Included | ⚠ Professional plan only |
| Drip campaigns & triggers | ✔ Included | ⚠ Professional plan only |
| Unlimited team members | ✔ Included | ⚠ Professional plan only |
| No vendor lock-in | ✔ Export anytime | ✘ Risk of price hikes |
| Updates included | ✔ Included every year | ✔ Included in subscription |
| Predictable long-term cost | ✔ Flat yearly fee, no per-contact scaling | ✘ Subject to price increases |
Ready to Stop Paying Per Subscriber?
Get the WhautoMail Business Edition for one flat yearly fee and run it on your own server. Connect your own SMTP provider and send at your own cost.
Get Business Edition — US$129/yearLimited-time pricing. Billed yearly, cancel anytime. No per-email platform fees.