Email Marketing Savings Calculator
Self-Hosted vs SaaS Email Marketing
How Much Do You Save?
Enter your current or expected monthly SaaS email marketing spend and see exactly how quickly the WhautoMail Business Edition pays for itself — and how much you pocket every year after.
US$
What you currently pay (or would pay) per month for a cloud email
marketing platform. e.g. $1 Starter, $29 Professional.
years
Typical SaaS contracts run 1–3 years. Try 5 or 10 to see long-term
savings.
US$
One-time lifetime license. Default: US$109 (current limited-time price).
US$
Optional: cost to keep receiving software updates after Year 1. Set to 0
to skip renewals.
× 1k
Emails above your SaaS plan's included limit. Self-hosted sends via your own SMTP — WhautoMail charges nothing extra.
Over 3 years, you save
$0
compared to paying a monthly SaaS subscription
Break-even in -
The self-hosted cost includes the one-time Business Edition license fee plus optional annual renewal fees (Year
2 onward) to continue receiving software updates. You can run WhautoMail indefinitely without
renewal — renewals only unlock new updates. With self-hosting you send via your own SMTP provider (AWS SES, Mailgun, etc.) — WhautoMail charges no per-email fees. The $1/1,000 additional emails add-on only applies to the SaaS cloud plans.
Year-by-Year Cost Comparison
| Period | SaaS (Cloud) | Self-Hosted (Business License) | You Save |
|---|
Cumulative Cost Over Time
SaaS (monthly subscription)
Self-Hosted (Business License)
What You Get: Self-Hosted vs Cloud SaaS Email Marketing
| Feature / Aspect | WhautoMail Business Edition | WhautoMail Cloud SaaS |
|---|---|---|
| Pricing model | One-time US$109 + optional US$109/yr renewals | US$1–$29+/month forever |
| Additional emails | ✔ Free — send via your own SMTP, no platform fee | ⚠ $1 / 1,000 emails above plan limit |
| Data ownership & privacy | ✔ Your server, your data | ✘ Vendor's servers |
| Contacts limit | ✔ Unlimited | ⚠ Up to 5k (Starter) / Unlimited (Pro) |
| Included emails / month | ✔ Unlimited (you pay SMTP directly) | ⚠ 5k (Starter) / 20k (Professional) |
| All features included | ✔ No feature gating | ⚠ Advanced features require Professional plan |
| WhautoMail branding removed | ✔ Fully unbranded | ⚠ Professional plan only |
| SMTP provider | ✔ Connect your own (AWS SES, Mailgun, etc.) | ✔ Connect your own SMTP provider |
| Advanced segmentation & automation | ✔ Included | ⚠ Professional plan only |
| Drip campaigns & triggers | ✔ Included | ⚠ Professional plan only |
| Unlimited team members | ✔ Included | ⚠ Professional plan only |
| No vendor lock-in | ✔ Export anytime | ✘ Risk of price hikes |
| Updates included | ✔ 12 months free, then optional renewal | ✔ Included in subscription |
| Predictable long-term cost | ✔ Locked in forever | ✘ Subject to price increases |
Ready to Stop Paying Monthly?
Get the WhautoMail Business Edition for a one-time payment and own it forever. Connect your own SMTP provider and send at your own cost.
Get Business Edition — US$109 LifetimeLimited-time pricing. One-time payment. No recurring platform fees.